SOLUTIONS
Growth Decisions That Move Revenue
Account Growth Accelerator
One client account. One expansion decision.
The Account Growth Accelerator helps B2B services leaders decide whether one priority client account deserves more investment, a different plan, or a hard stop. In 10 days, we define the expansion bet, test the client’s reason to act, examine the approval path, and expose the assumptions the team may be relying on.
You leave with an Account Growth Decision: invest, reshape, pause, or stop.
Identify the strongest expansion path, if one exists.
Clarify the buyer, business reason, urgency, and approval route.
Expose where access or goodwill is being mistaken for growth potential.
Define what must change before more effort is committed.
Redirect account focus toward the next move most likely to create revenue.
From $7,500
Per 10-day Sprint
Best for: B2B services firms with one important client account where expansion looks possible, but not yet proven.
Portfolio Growth Program
Many client accounts. Clearer priority calls.
The Portfolio Growth Program helps B2B services leaders decide which client accounts should get more attention, which need a different plan, and which should stop draining capacity. Each month, we review a defined set of accounts and rank them by expansion potential, risk, timing, and leadership leverage.
You leave each month with a Monthly Account Priority List: back, build, watch, or reduce.
Rank accounts based on evidence, not account-team confidence.
Identify where senior involvement can improve the outcome.
Surface accounts consuming time without enough buyer momentum.
Set next moves, owners, and decision points.
From $5,000/Monthly
3-month minimum
Best for: B2B services firms with multiple client accounts competing for leadership attention, team effort, and growth investment.
Deal Win Sprint
One live pursuit. Decide whether the chase is worth the cost.
The Deal Win Sprint helps B2B services leaders decide whether to pursue, reshape, or walk away from one high-value opportunity. Before more senior time, proposal effort, and delivery capacity are spent, we test the buyer’s reason to change, competitive situation, internal support, decision risk, and path to commercial commitment.
You leave with a Pursuit Decision: pursue, reshape, or withdraw.
Test whether the buyer has a strong reason to act now.
Clarify why they would choose you over the alternatives.
Identify where the deal could stall, weaken, or collapse.
Strengthen the pursuit strategy before the proposal consumes the team.
Protect senior time, proposal effort, and delivery capacity from expensive false positives.
From $10,000
Fixed fee per opportunity
Best for: B2B services firms pursuing a high-value project, account, or client where losing would be expensive and chasing blindly would be worse.
Ongoing Marketing & Growth Leadership
Senior growth leadership without adding a full-time executive.
Ongoing Marketing & Growth Leadership gives B2B services firms hands-on commercial direction across positioning, marketing, sales alignment, account growth, planning, and performance. This is not advice from the sidelines. Kevin works with leadership and teams to set priorities, sharpen market focus, improve pipeline quality, challenge weak activity, and create a stronger rhythm for growth decisions.
You get a Growth Operating Rhythm: clearer priorities, better decisions, stronger team direction, and regular reallocation of effort, budget, and attention.
Set growth priorities and turn them into focused action.
Sharpen positioning, messaging, offers, and market focus.
Improve how marketing, sales, and account teams work together.
Guide internal teams, agencies, and external partners.
Review performance and redirect budget, effort, and attention toward what is most likely to move revenue.
From $15,000/Month
3-month minimum
Best for: B2B services firms that need senior marketing and growth leadership, but are not ready to hire a full-time executive.
Workshops and Speaking Engagements
Practical growth sessions for teams that need better judgment.
Kevin leads hands-on workshops and speaking sessions that help B2B leadership, sales, marketing, and account teams make sharper calls on accounts, pursuits, positioning, pipeline, and growth priorities. Each session is built around the decisions your team needs to make and can be applied to live accounts, active pursuits, current pipeline, or strategic growth plans.
Teams leave with shared decision criteria, clearer priorities, and specific next steps.
Challenge weak assumptions before they become expensive plans.
Give teams a practical way to judge accounts, pursuits, and pipeline quality.
Align leadership, sales, marketing, and account teams around what matters most.
Apply the session to real opportunities, not generic examples.
Turn discussion into decisions, actions, and next steps.
From $1,000/Participant
Fixed or per person fee based on requirements
Best for: Business owners and senior professionals who want a trusted advisor in their corner year-round
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Frequently Asked Questions
What does Kevin Krossing do as a B2B Growth Partner?
When should we bring Kevin in?
Do you advise the team or help carry out the work?
How is Kevin’s work different from traditional consulting?
What is the Buyer Clarity Map, and how does it help?
What type of company is the best fit?